Process / Practice is a consulting agency bridging creative brands with audiences in LA and Asia. We specialize in culture building strategies for businesses across fields of art, design, fashion, food / beverage and hospitality. 





SHOW PROJECTS: ALL, PAST, ONGOING
Gute Leute x Madre Mezcal
09–22–24 Late night coffee and mezcal omakase serving creative, signature drinks.

Category
F&B, Events, Brand Partnership, Marketing, Content Creation
Mezcal, Makgeolli and Mixology
09–03–24 An art & mixology event for Frieze 91 members to kick-off Frieze Art Week in Seoul, South Korea. Collaborators include Nostalgia Hanok Hotel, Bar Cham, Bar Gong Gan, Baik Art and Life & Thyme.

Category
Art, Design, F&B, Hospitality, Events, Brand Partnership, Media Relations, Marketing, Content Creation
Leebukbang x Madre Mezcal
09–01–23 Lunch and dinner pop-up dining experience showcasing the three different expressions of Madre Mezcal and a 9 course meal highlighting Korean and Mexican flavors. 

Category
F&B, Events, Brand Partnership, Content Creation

Mezcal Master Class with Soohyang
08–29–23 A series of two hour classes / networking event where guests learned about the history and process of distilling mezcal, tasted three expressions of Madre Mezcal and created their own mezcal highballs. 

Category
F&B, Fashion, Events, Brand Partnership, Media Relations, Marketing, Content Creation, Merchandising

Frieze 91 Membership Launch
04–12–23 An invitation-only event celebrating the launch of the Frieze 91 membership in Seoul, South Korea. 

Category
Brand Partnership
Baik Art x Madre Mezcal
04–11–23 Private event with 눈이부시게, a membership group, featuring a walkthrough of the gallery’s exhibition, catering and drinks by Madre Mezcal.

Category
Art, Design, Events, Brand Partnership, Marketing
Madre Mezcal House Party
04–10–23 Industry-facing celebration for the launch of Madre Mezcal in Korea. Mezcal education and tasting experience led by Process / Practice.

Category
F&B, Events, Brand Partnership, Marketing
Gwangju Biennale Opening Event
04–06–23 Official afterparty, hosted by Frieze Seoul, for participating artists and industry professionals on the opening night of the biennale.

Category
Art, F&B, Events, Brand Partnership
Frieze x GYOPO
02–17–23 VIP dinner sponsored by East West Bank and celebration of Frieze Los Angeles, hosted by Frieze and GYOPO.

Category
Art, F&B, Events, Brand Partnership, Merchandising
© 2024 Process and PracticeFor inquiries, email us at processpracticela@gmail.com